Uncorking growth for your direct-to-consumer wine business​

Think of me as your on-demand customer culture creator and sales generator: Growing the front line, equipping managers, mapping operations, and crafting customer experience all towards one goal … to create a culture that attracts more customers, makes them happier, and sells more wine.

A brand promise is only as effective as its execution, which is why it’s so important to walk your talk. But it doesn’t “just happen.” It happens by building the infrastructure, systems, processes, and training to consistently deliver the experience you’ve promised. I bring a strategic approach and three decades of cross-industry insights to grow sales, equip teams, and build brand ambassadors.

Consulting Services

I provide a strategic assessment of direct-to-consumer channels and develop plans and actions to improve sales, enhance operational capabilities, and build team skills.

Mystery Shopping

I offer a 60-point assessment of guest touchpoints encompassing all aspects of service, hospitality, sales, brand integrity, and facility upkeep.

Team Workshops

My out-of-the-box workshops (Savvy Selling and Mindful Hospitality), grow your team’s sales and hospitality prowess through behavioral training and skill building.

Custom Training Curriculum

For specific needs, I can design a customer-centered curriculum to equip your team to excel in operations, hospitality, and sales.

RESULTS

Read about results in these three case studies…

CHANDON

New wine club lounge increases average spend and customer satisfaction
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MARTIN RAY

Wine club sales and estate experience revenue increased +20%
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RESIDENCE INN

An enduring customer service training program that contributed to Residence Inn becoming a thriving global brand
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What customers are saying

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